Anyone with a smartphone! QR Codes are a shortcut to getting relevant information on your smartphone by simply scanning a code. Buying a banana? Check the label for a QR code and scan it to find nutritional values. With over 60 percent of homes in the U.S. expected to have at least one smartphone user by the end of 2012, QR codes are the next big thing.
A QR code is a complex “barcode,” similar to barcodes that are scanned on items you buy in a grocery or retail store. The black and white checkered boxes are very easy to spot, and all you need is a smartphone as a scanner. QR Codes can store a lot more information then standard barcodes. For example, you can scan a QR code on your Realtor’s business card and it will store all their contact information in your phone! Manually entering contacts in your phone is a thing of the past.
QR Codes have been around for a long time. Dating back the 1997, they were first used in the automotive industry to streamline processes. Now they are being put on everything from businesses cards to car decals to food products! We expect QR codes to really go viral in 2012. In fact, by 2013 we expect public knowledge of QR codes will make them as recognizable as a letter in the alphabet, but far more powerful.
You can find QR Codes on just about anything these days. People put them on stickers, decals, paper, heck–even on digital monitors! QR codes can link anyone’s smartphone to relevant information in a faster and more convenient way than typical methods of search. As marketing professionals across the globe become more familiar with QR codes, you can expect to find them anywhere that companies think will help make them money.
“Click me with your smartphone” concept. QR codes offer a convenient way to link real-life things with relevant content on your phone. You can basically store everything you see and do in your phone and share it with the world. It’s the closest thing to a hyperlink on paper that the world has ever seen..
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