This will be an ongoing post about all the questions we have for customizing multisite to fit our needs, and the answers we find and use along the way.
Question: How to add custom blog options to the add new blog page? Answer: http://stackoverflow.com/questions/10339053/wordpress-multisite-how-to-add-custom-blog-options-to-add-new-site-form-in-ne
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Welcome. Its time to take a closer look at the website. Its very important to customize your website with content thats relavent to target audience.
It would be a good idea to check out the WordPress admin and add some "widgets" to your sidebar. You can find these widgets in the "Appearance" menu.