Sam runs a localized dog training business in the Phoenix metro area. His website was custom designed to follow the layout, colors, and overall feel that Sam wanted. His site serves as a lead generation tool for his business and he was able to build his own SEO campaign using only the tools in WordPress after some training from Sethmatics Inc. His site went from a few hundred visitors a month to a few thousand visitors per month. This shows that it is possible for business owners to take there websites on as “Do It Yourself” projects once a developer gets you started.